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The truth about art festivals

I am thrilled to be in the beginning stages of my first commissioned linocut. It is so new, however, that my gradated blue rectangles aren’t ready for blog exposure. My other big project — the Fourth Street Festival of the Arts and Crafts — is coming up soon on Labor Day. So in honor of the festival I thought I would answer some of the most common questions I get about art festivals. Keep in mind that there are always exceptions, and these insights are from my own experience as a festival participant, a festival juror, and local festival committee member.
 
Who chooses which artists participate?
If the event says it is a juried art fair, then submissions are chosen by a jury. Most festivals use an on-line service called ZAPP, where images of the artist’s work and a picture of the artist’s booth are uploaded. Jurors only see the images — no names or other identifiers are allowed — so it is hoped that the process can be without favoritism. Jurors see artwork by category (i.e. jewelry, ceramics) and give each submission a numerical score.
The festival then uses these raw scores to develop their list of invitees. They keep in mind how many of each type of medium they would like to have. There are usually many more jewelers, ceramicists and photographers than there are say, printmakers. They want to make sure the festival has a good variety of offerings.
Being a juror can be a tough job. Some festivals do live jurying — where the jurors look at the images together for a brief time and then submit scores. I did this for the Broad Ripple Art Fair one year, and it was exhausting to look at so much art! Other festivals allow jurors to score on-line over a period of time from any location.

 

My first booth shot came from an early January mock set-up in my church hall.
Where do all those white tents come from?

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